Improve content layout
If you’ve ever landed on a web page loaded with text, you know the importance of a “visual break.”
Now days most people skim content so if your writing is crunched together, it’s harder to skim, causing many to bail before they get to the good stuff.
You can fix that by placing lines of larger paragraphs on separate lines, bolding certain portions of the text, or making text different sizes.
If you’ve ever landed on a web page loaded with text, you know the importance of a “visual break.”
Now days most people skim content so if your writing is crunched together, it’s harder to skim, causing many to bail before they get to the good stuff.
You can fix that by placing lines of larger paragraphs on separate lines, bolding certain portions of the text, or making text different sizes.
You also can add images to the text to create more visual breaks, illustrate your content, or enhance with graphics to change up the page.
Even smaller amounts of text should contain a few visual break techniques to ensure your readers can digest the content quickly and easily.
Check your site design
If you’ve cleaned up your copy, added visual breaks and images, there might be a challenge with the overall user experience needing to be addressed.
An easy way to check if your website is user-friendly is to see it on mobile...
as most people access websites from their phones now days, which of course is a smaller screen, impacting their experience on all pages.
So if you’ve been working mainly in a desktop view, it’s helpful to understand how your customers access your site and if you have a high amount of mobile traffic.
Your analytics reporting system should tell you how much of your traffic is on mobile, tablet, or desktop.
IF your website has high-res images - though might look beautiful, images above 500px take longer to load—and most users are expecting sites to load in record time these days.
Taking a full minute to load may decrease your time on site.
Colors, themes, and navigation are important considerations.
Pay close attention to feedback: Which pages caused them to abandon ship? Which pages did they enjoy spending more time on?
Then, make updates accordingly.
Stay interesting and relevant
Even if you have the best design and perfect amount of visual breaks to your text, there are two final considerations—relevancy and interest.
You need to update your content regularly - update your images - and make the information relevant to today and to the users.
When users land on this page, the description to sign up for emails mentions a newsletter that no longer exists.
Or, there’s insufficient information to get users to take an action on the page.
Make sure your content is up-to-date, and when users land on a page they get what they came for.
Don’t try to bait-and-switch, either—if you promised a white paper, deliver it.
It’s all about giving your users the ultimate, relevant experience!
You need to put your users’ experience at the forefront and create a positive relationship between your website and your brand.
Ultimately, this will escalate time on site and create a better brand association and increased conversions.
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